About us

We give power and visibility to beauty artisans by acting as a unifying entity and by promoting and selling their work. Our purpose is to empower and bring beauty artisans together under One voice. 

Why

We believe that by working as allies instead of competitors artisan beauty brands can gain the strength to better compete in this highly demanding Industry

  

Mission 

We strive to become a leading digital shop with the best selection of artisan beauty brands from the Caribbean and Latin America.


We Offer

Quality, Clean Beauty, Sustainability, Variety and Diversity

 

We Stand For

Empowerment, Community and Alliances. The majority of the participating brands are female owned and we feel proud to be able to contribute to the development of their businesses.  

  

Ivdia Velázquez Cordero

Founder of Local Skin Love, professional aromatherapist and awarded beauty artisan with over 10 years of experience.   

 

Hi!! 🤚🏼My name is Ivdia Velázquez

I lived in Miami for 8 years, where I recorded 2 solo albums and worked as the right hand of the owner of an important gallery at Wynwood Art District. With her I had the opportunity of coordinating many art exhibitions and also fairs for Art Basel.

I moved back to Puerto Rico and in 2011 created my 1st business venture Linda Mami – a pregnancy skincare brand that came to life with the commercialization of a stretch marks body oil formulated by my mother (a pharmacist) in 1978. In 2015 I won Travesía al Éxito Empresarial and had the opportunity of operating a cart inside Plaza las Americas.

I started asking myself if it was possible for a single artisan beauty brand to truly thrive in this highly competitive industry. An idea grew stronger in my heart; that by working as allies instead of competitors we could gain the strength to better compete.

I took on the challenge and in September 2016 opened a new store called Azahar, with our own label of premium botanical products, with an aroma bar and with the purpose of starting the collaborative project with the brands. One of my biggest achievements is opening the door for these brands to be able to sell their products inside DUFRY store at Luis Muñoz Marin International Airport, sharing the space with the industry biggest names.

I decided to close Azahar in July 2019 to fully transition to an eCommerce operating model; with this transition the project was rebranded to Local Skin Love and a new plan of expansion was designed, which includes integrating brands from other regions of the Caribbean and Latin America.

This is my story. I invite you to explore LOCALSKINLOVE.COM and If you travel from or to Puerto Rico please remember to pass by our beauty counter inside DUFRY store at the airport.