About us


Ivdia Velazquez

Ivdia Velázquez Cordero 

Visionary and pioneer, leading the way and aiding in the development of the local natural cosmetic industry in Puerto Rico for more than eight years


Ivdia Velázquez is the owner of Purple Star Products Inc. and creator of brands such as Linda Mami and Azahar. With Linda Mami she won the 1st edition of "Travesía al Éxito Empresarial" sponsored by Plaza las Américas, MasterCard and other important private and government entities. Linda Mami offers natural maternity and baby skincare & wellness products.

In 2016, she debuted her second brand Azahar with natural skincare and wellness products for the general public and also with the mission of creating the first collaborative store among the top Puerto Rican indie cosmetic brands.  

Her company Purple Star Products also manufacture several private labels including “Vive Candle Collection” for Casa Febus, “Equal Love” for Wonderland PR, "Refresco Skin" for The Bag PR and toiletry products for Casa Saffra - a New York & Puerto Rico base hospitality company.


  • Winner of “Travesia al exito empresarial” (2014) - It offered the opportunity to develop Linda Mami into a complete line of non-toxic maternity, post- partum and baby skincare products.
  • Linda Mami Kiosk in Plaza Las Américas (2015) - Where she studied her strengths and virtues and established her personal and professional goal; to compete hand in hand with international brands.
  • Creation of Azahar (2016) - It offers elegant skincare, wellness and body care products for the general public. 
  • Azahar at DUFRY stores in Luis Muñoz Marin International Airport (2018) – Great Breakthrough. First Puerto Rican cosmetic brand at DUFRY stores, sharing the space with the world’s top beauty houses. Beauty counter showcase the work of other local indie cosmetic brands.